ReachForce is offering a webbased b2b lead generation and marketing automation application. The service is applying several steps starting with the optimization of data to improve efficiency. Data in this case may come from marketing campaigns or sources available in house. To optimize the data the service is matching available data with external records. Additionally data may become enriched with missing attributes. At the end of the optimization process the data will enable micro targeting and to better segment prospects. For more visit the ReachForce.